The ii companies have played a significant role in shaping modern Danish pop, urban, and EDM music, impacting the careers of artists including Tim Berg, Remady P&R, Martin Jensen, HEDEGAARD, Brandon Beal, Bjørnskov, Jokeren, Sylvester Sivertsen, Mads Dyhrberg, Sebastian Igens, Kewan, Kato, Pilfinger, Djames Braun, USO – and many, many more.

From being primarily focused on the Danish and Nordic music markets pre-COVID, a shift occurred after the pandemic, as the world grew smaller with the rise of online meetings. The companies turned their focus toward international markets – first and foremost the Chinese market, where ii has been making waves over the past four years – while also setting up two artist labels with the world’s leading club music record label, Spinnin’ Records.

In addition, ii has planned and executed live tours with China, the US, and the UK as key targets for the in-house booking agency, and has invested in an AI visual production company – becoming one of the first independent music groups to do so.